The Magician reversed represents a period of confusion and lack of clarity in which it is difficult to define exact objectives. It could mean that Giorgio doesn't know what he actually wants to buy in his shop, so he won't be able to find the right balance between ideal and being satisfied.
The reversed Queen of Cups indicates a passive attitude towards situations, perhaps due to a lack of confidence in one's own abilities. This could lead Giorgio to be more inclined to give in to external pressures and not to make decisions that are actually useful for him.
In conclusion, the cards seem to suggest that Giorgio will limit himself to being satisfied, rather than focusing on what is his ideal or what is best for him. So the most likely answer to the question is "I don't know", as it seems that George hasn't decided yet what his main goal is when it comes to buying items in his shop.