The Five of Cups indicates a situation that needs to be approached with calm and caution. The card represents something that is not yet clear but is developing or changing. In the context of the question, it indicates that Giovanna is in a moment of transition, in which she has to face new challenges.
The reversed Eight of Wands suggests that there are circumstances which may hinder Joan's success in her new business. The card can also indicate a mental resistance to proceed towards a goal. There may be some internal problems preventing Giovanna from progressing in her career.
Considering both the information provided by the cards and the question asked, the most likely answer is "Evolve". The Five of Cups marks a moment of transition, indicating that Giovanna is looking to build a new professional future. The reversed Eight of Wands can symbolize obstacles to overcome, but that doesn't necessarily mean that Joan won't be able to thrive in her work. If you face challenges with patience and determination, you will have a better chance of doing so.